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The Story behind Kinder Boutique

Meet Jill, the friendly face behind Kinder Boutique. She opened this charming little Boutique in Sheffield in September 2015 and has since gone on to provide many little customers with gorgeous outfits and accessories from across a variety of well loved, high quality brands. Outside of the shop, she enjoys spending time with her wonderful family, holidays, socialising and going to the gym. In this blog post she explains a bit of the story behind how Kinder Boutique came to be...


Back in March 2014 I found out I was expecting a new grandson. My husband and I were of course over the moon at the news and wanted to buy a special outfit for him to celebrate. We searched for the perfect gift and eventually found what we were looking for in Harvey Nichols in Leeds. Whilst searching for this gift, I really felt that this was a market that I would love to be involved in, a wish that only grew stronger throughout my daughter’s pregnancy with the many children’s wear shops we visited.

I had always had the dream to own my own business, and this dream began to take form as I started teaming together my love for high quality children’s clothing with my many years of experience in retail and management. I have spent many years working in the education sector with pupils of varying ages and I used to organise and run playgroups when my own children were small, so being involved with children and families is something I have always very much enjoyed. All of these factors eventually led me to take the plunge and decide to open my very own children’s wear shop here in Sheffield.

 When thinking about what brands to stock, I knew I only wanted to offer brands that I could 100% vouch for as being fantastic quality. All the brands I stock are special to me in different ways but quality, trend and versatility of the range is very important as well as the pricing. Our grandson has worn clothes from across the ranges of clothes I stock so I know how well they fit, wash and wear.  If I was unhappy with any aspect of the quality I wouldn’t stock them.

I absolutely love traditional children’s clothing, and I particularly adore Sarah Louise which is why it was at the top of my list when initially looking for brands to stock. In fact, Sarah Louise was a favourite when my children were little and I even still have their christening outfits some 31 years on! The styles, fabrics and attention to detail are exquisite, they wear and wash brilliantly, and the quality has never been compromised in the three decades I’ve known and loved the brand. You undoubtedly get impeccable quality and value for your money with Sarah Louise items, outfits which truly stand the test of time.

 I’m extremely proud of the shop I have today. It is quite literally full to the brim, with beautiful outfits and accessories ready to be loved and worn over and over and over again. I place a big emphasis on customer service, making sure my customers are well looked after and 100% happy with their purchases. I look forward to helping new and returning customers find the perfect outfits for their little ones for many years to come!

Jill xxx

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